The it-girl who wears on his arm! This is the value added, the big plus, which makes all the difference and makes us love it. We love this bag because Kate Moss wears so well …
Similarly, when it saw the arms of Nicole Richie and Lindsay Lohan they began to worship the Motorcycle. And that brands have understood, make up bags specifically “labeled” bags (for) it-girl: latest in the Alexa Mulberry or BB Lancel … Increasing the lumped miss x, is not that the bag that I picnic is also a bit of his style and his aura. And with him in my arms, I feel the best … in all circumstances! You get the shot?
In short, the stars are the better displays and add a symbolic value to the product brands crave. It’s under the guise of the name and what success we may pay up to € 20 000 a Hermes Birkin, in addition to waiting for months, quietly placed on a waiting list.
Bet registered is therefore to build on the right muse, the good it-girl, the one we all admire, which copies all the looks, and we will be in hits, spending a half-salary (or more) to be grafted on the arm with the same brush.
And the marks do not stop there: in addition to seeking the right muse to create a bag with his name, they will even ask some of it-girls to draw lines of bags … quote Kate Moss for Longchamp latest example.
Dossier: The War of the bags Will it take place?
Do you have the right bag it? What will be the next model collector? Should we believe the brands that we leave a bag it every 3 days? But in fact, what is it a bag? Read the following, we tell you all about the star bags of the season.
In 2009, it announced the death of the bag. Blame it on the crisis, appear with a bag rent proved a more than dubious taste. This is known as the advent of the shoe, it’s new. Less ostentatious, less eye-l’oeil (although, they say, many look at the shoes first), the shoe was the last refuge of luxury. We are now almost the end of 2010, and the conclusion is overwhelming: the bag it never went away. And it-shoes either. Understand: the duo bag and shoes and women’s essential to the pageantry. A woman without a bag or shoes, it’s a naked woman is a peacock spreading its tail, without feathers. Inconceivable.
But let’s talk a little history … I mean, history of fashion. The bags have always had the coast and did not wait for the years 2000 to appear. We do not yet speak of it, but icons. Once upon a time the Hermes Birkin and Kelly, Gucci Jacky … and a few decades later, there was still Motorcycle Balenciaga, Yves Saint Laurent’s Downtown, the Chloe Paddington and other Gerard Darel 24h.